At Imay, we like to believe that effective online lead generation is key to the success of any business. With this being said, there’s no one ‘set’ way to do so! In fact, there’s a near-infinite number of lead generation strategies, tips, and tricks out there, meaning at least one is bound to suit your business. Our lead generation specialists may recommend a custom mix of ‘soft’ lead generation techniques (working to ensure customer satisfaction and encouraging referral, building a google reviews portfolio to establish a sense of trust between potential clients and business, and regular networking) alongside harder strategies.